An article showcasing Co Meath and Ireland’s Ancient East appeared in a recent edition of The West Australian newspaper, profiling this part of Ireland to more than 255,000 readers – or potential Australian holidaymakers for Ireland.
The West Australian is a daily newspaper published in Perth and Tourism Ireland in Australia invited journalist Elle Farcic to visit Ireland in June. The resulting article appeared under the headline “Journey through a monumental past” and featured great photos of places like Newgrange and Slane Castle. The author wrote that “Ireland’s Ancient East showcases thousands of years of rich history”. She described the “beautifully carved stones” at Newgrange, “the grand Oldbridge House, which houses the Battle of the Boyne visitor centre” and “the beautiful Slane Castle”.
Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent coverage in The West Australian, which is an excellent way of showcasing Co Meath and Ireland’s Ancient East to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Ireland.”
Sofia Hansson continued: “Figures published by the CSO today indicate that this was the best ever January to August period for visitors from Australia and developing markets, with an increase of +9% over the same eight-month period in 2014. Tourism Ireland is determined to ensure that growth continues and our busy autumn campaign is now in full swing. As well as highlighting Ireland’s Ancient East, we are also promoting the Causeway Coastal Route, the Wild Atlantic Way, the new Dublin Discovery Trails and the recently opened Gobbins Coastal Path.”
